Barely ten days since my last post on blogging, now I’m up to my neck with the logo. If you’ve noticed, I’ve a lot of interests and although I’m restricting my content, I’m still itching to share almost anything under the sun. Because of this, thinking up a fit logo to capture all these can be quite tricky.
Since deciding on a new name, my creative juices have been cranking non-stop. If I collect all the scratch papers, sticky notes, and other pieces of paper on which I sketch possible logo designs, I’d probably have a novel by now. Kidding (but it’s close).
Other than the sketches I do and the in between consultations, I’ve been scoring the internet for good sites to commission a quality logo at a reasonable price. I’ve found a couple of promising site I’d like to share:
I learned of this site a year back when I was thinking up a logo design for kcreol and a web design for this blog. It didn’t push through as I was not yet fixed on the name and I didn’t want to spend money for something not yet final for me.
In any case, I found that fiverr has a lot of potential and the challenge for you is to find that right designer and the right gig. A designer may have several gigs to offer but these may not be the one you need.
The site boasts of gigs that are $5 only. But these always come with caveats such as not getting all types of format for the design, only having 2 revisions, getting only a small resolution, etc. If you want more or “extras”, then you’d have to pay additional depending on the pricing of the designer. I’ve seen some gigs that can amount to $200 just for the extras.
For a detailed review of fiverr, you can check it out here.
DesignCrowd I only discovered last week and proves to be more promising and less time consuming that fiverr. Instead of finding the right designer and gig for your vision, DesignCrowd hosts a design contest in which interested designers will compete for your project.
According to the website mechanics, you will get to fill out a form that will be the basis of the initial design to be made by the designers. You can also give specific instructions such as incorporating or restricting a certain graphic element in your logo.
You also get a money back guarantee if the submitted designs did not satisfy your request. Conversely, after the initial submission, you can already guarantee payment but have the designers (you can point out some of them) revise it further to your need. As far as I can tell, there is no limit to the revisions. However, you’d want consider the time and effort of your designers who might then decide that your contest is a waste of their time.
In terms of pricing, since this a contest and so much capture the attention of designers enough to make them join, it can get pricey. Their lowest package is $299 although I’ve seen designs in which the pay out was $140.
For a detailed review of DesignCrowd, you can check it out here.
Whether it’s working with one or a crowd of designers, there are still a lot to consider. In my previous post I mentioned branding and costing among others. These also apply when it comes to having your logos commissioned.
A logo really works as the figure head, the banner, the “national flag”, of your blog. Personally, I’d like my logo to really feel like me as much as possible and others should also be able to associate it with me. Otherwise, it will just confuse everything.
And even with a great logo, it shouldn’t be too elaborate as to make the design of the entire blog too complicated, especially if someone else will do the design.
The logo and the design should work together.
Again, with the cost. I’ve mentioned DesignCrowd and fiverr, but there are many others out there on the web. Just type “design outsourcing” or “design commission” and hit search, you’ll be able to see quite a list of them.
Ultimately, it’s your choice, depending on your budget and priorities. For sure, money will be shelled out.
2.1 Number of revisions
This is connected with costing and designers do take this into consideration. No one will want to exhaust themselves on revisions. At the end of the day, you have to say “yes” on a design.
For myself, I have a general idea I’d like to incorporate into the logo design but some details I think the designer will be able to provide having had more creative experience. Having unlimited number of revisions is definitely a plus since I can be indecisive but anywhere below 5 can be a deal breaker. Nobody gets it the first time and the second and other times will be for polishing. Having less than 5 will not be enough.
2.2 Versions/Format available
Same with what I mentioned above, the type of format .pdf, .jpeg, .png, etc. also matters because once you’re done with your designer, that’s it. If you ever want to tweak some portions of your logo, you won’t be able to do it as effectively if you only have a .jpeg format.
Some designers limit what you get so you’ll return to them for further work. Conversely, other give you everything so you won’t have to come back to them. It’s their preference and you choosing your designer should also keep this in mind.
If you plan on changing your logo 2 or 3 years from now just by tweaking certain elements of it and you don’t want to return to the same designer, having an editable version of your logo will help a great deal. It can also lower your costs with your new designer. And even if it’s the same designer, s/he might have already deleted the your file. It’s much better to have these versions.
3. Color scheme
I have 3 colors I wish to incorporate into my logo but am thinking of extending it to 5 if only to consider my categories. From blogging blogs that I’ve read, it is advised to have no more than 3—or 4 if your logo is elaborate. Any more can be too hard on the eyes.
There’s also the matter of color codes. I’m not familiar with web color codes—the hexadecimal code—or whatever you may call them. I just say pink, purple, baby pink, or light purple. Having the exact codes you want will really speed things up with the designer or having a designer well versed with these things will really speed things up. Again, it depends on how concrete the idea for the logo is.
Finally, there is what I consider flexibility of the logo. Meaning, it can be applied not only as a header to your blog, it can also be applied as a badge, a letterhead, a signature stamp, and incorporated on your business card. Some elements of the original design will, of course, be moved but the overall effect should not veer away from the original.
These brands and web design created by Lauren of Elle & Co. are my peg so far for flexibility and simplicity:
You can click on the names to go their individual sites or the logos to discover the creative process put it in each of the logos.
There are quite a lot of things to consider just on logos alone but I believe that once this is accomplished, the design and derivations from the logo will soon follow.
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Have you had similar thoughts and experience when you first came up with your brand/blog logo? I’d like to know about them and how you finally decided on yours.